Our mission

We want people to have a unique link to their watch.

Founded by B, a design and watch specialist with a deep love for storytelling through custom jewelry, Links with B transforms the art of personalization into timeless craftsmanship.

We believe that each collector should have the right to make their watch unique without having to get it altered forever.

We don’t just create watch links, we forge personal links, made to be worn, remembered, and cherished.

Each piece is designed for collectors and visionaries who appreciate the sentimentality of a link and what it is linked to.