Our mission

I want you to have a unique link to your watch.

Founded by B, a design and watch specialist with a deep love for storytelling through custom jewelry,

Links with B transforms the art of personalization into an effortless option.

I believe that each watch has a unique life and purpose, therefore should be charmed to express that without needing to get it altered forever.

We don’t just create watch links & charms, we craft personal links, made to be gifted, worn, remembered, and cherished.

Each piece is designed with the wearer in mind, someone who’d appreciate the sentimentality of a link and what it is linked to.